Case Study


Ringler are a Metro-Detroit financial services firm, offering CPA and wealth management services. Alight was tasked with conducting a full brand audit, which discovered the need for a brand that instilled the same level of trust in their investment clients as had been built with their CPA clients. The end result was a brand that confidently expresses its services and results in a way that connects authentically with their entrepreneurial-based clientele.



Market Research

Brand Architecture

Visual Brand Development


Brand Voice Development

Company Style Guide

Team Training

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