Case Study
John’s Lumber

John’s Lumber are one of Metro-Detroit’s largest building suppliers, with over 70 years of history in the local community. Maintaining the tradition and existing aesthetic was paramount in the brand redevelopment process. The modernized branding retains history, while expanding with a strong and sleek visual library that unifies the brand and strengthens the way John’s Lumber communicates with their community.
Project
Description
Market Research
Logo Update
Visual Brand Development
Brand Voice Development
Company Style Guide
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