Case Study

John’s Lumber

John’s Lumber are one of Metro-Detroit’s largest building suppliers, with over 70 years of history in the local community. Maintaining the tradition and existing aesthetic was paramount in the brand redevelopment process. The modernized branding retains history, while expanding with a strong and sleek visual library that unifies the brand and strengthens the way John’s Lumber communicates with their community.



Market Research

Logo Update

Visual Brand Development


Brand Voice Development

Company Style Guide

Thank you for everything Alight Brands, you really have done great things for us and our company!

John's Lumber

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