Case Study: 12 Petals

Twelve Petals are a CBD company whose products are consciously crafted with the highest of integrity. The CBD market is flooded with poor quality products and unethical practices, so it was important to create a commerically appealing brand with a very strong health focus, and an emphasis on nature and spirit – ensuring consumers can connect and build trust with the brand.

Case Study: John's Lumber

John’s Lumber are one of Metro-Detroit’s largest building suppliers, with over 70 years of history in the local community. Maintaining the tradition and existing aesthetic was paramount in the brand redevelopment process. The modernized branding retains history, while expanding with a strong and sleek visual library that unifies the brand and strengthens the way John’s Lumber communicates with their community.

Case Study: Ringler

Ringler are a Metro-Detroit financial services firm, offering CPA and wealth management services. Alight was tasked with conducting a full brand audit, which discovered the need for a brand that instilled the same level of trust in their investment clients as had been built with their CPA clients. The end result was a brand that confidently expresses its services and results in a way that connects authentically with their entrepreneurial-based clientele.

Logo Design

We have worked with a diverse range of clients to develop a strong visual identity that attracts their ideal client or customer. Our logo design is only one component of brand development, but it provides the foundation for all visual brand collateral. 

We are committed to helping our clients turn their businesses into brands.

We see the brand within. Let’s work together to set it alight.

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