Twelve Petals are a CBD company whose products are consciously crafted with the highest of integrity. The CBD market is flooded with poor quality products and unethical practices, so it was important to create a commerically appealing brand with a very strong health focus, and an emphasis on nature and spirit – ensuring consumers can connect and build trust with the brand.

Ringler are a Metro-Detroit financial services firm, offering CPA and wealth management services. Alight was tasked with conducting a full brand audit, which discovered the need for a brand that instilled the same level of trust in their investment clients as had been built with their CPA clients. The end result was a brand that confidently expresses its services and results in a way that connects authentically with their entrepreneurial-based clientele.