We have the expertise you need to turn your business into a brand.
We have over 15 years of experience in branding, design, marketing, and communications
and have worked with over 200 clients across the globe in a diverse range of industries.
We see the brand within. Let’s work together to set it alight.
We shine the light on your brand with a comprehensive brand audit where we assess your brand assets and how your brand is applied across all touchpoints. We dive deep into your brand voice, visuals, and intangibles. We illuminate your blind spots, and provide insights on how to effectively leverage your strengths.
Whether your business is just the spark of an idea, or you’ve firmly planted your feet in the fire, we help you craft an intentional brand. We find out what lights you up and we turn that passion into a brand that reflects your value. We uncover your brand persona, and create visuals, voice, and guidelines to make your brand shine.
If you don’t have a strategic brand manager on your team, you can end up burning through your marketing budget without seeing results. We ensure that your marketing activities are in alignment with your brand strategy, and provide oversight and quality control so that your brand is applied with consistency.
"Alight did an amazing job on my re-branding. It’s so much more than a logo and colors… my brands now have personality (and speak to my audience)! This branding upgrade has boosted my confidence – and will surely boost sales! I love walking in with well put together marketing materials / products – Thanks again! "
Jackie Barlow, CocoCanna Superfoods
"Working in an industry highly regulated by advertising compliance, Jon was able to create a modern AND compliant branding roll-out for me. I couldn't be happier! "
Kim Enders, Enders Wealth Management
"Alight listened to me, my story, and brought it to life in a way that I could not do. Very easy to work with. They continue to help bring my brand, my passion, my business to life. "
Laurie Moro, Uplyft Fitness
Clarity is the foundation upon which your brand is built. We help you get clear on your mission, core values, brand archetype, brand voice, and visual identity.
Consistency drives the power and integrity of a brand. We create brand assets and develop the guidelines you need to ensure that your brand is applied correctly and consistently.
A commitment to clarity and consistency lays the groundwork for confidence in your brand. Whether you’re communicating with staff or your target market, you’ll be confident in your messaging.